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Our Birth Center Beginnings

At Authentic Birth Center · Wellness Collective, our mission is clear and has remained consistent since day one. We strive to provide the highest quality midwifery care, family support services, health care, and education. We are family centered, affordable, accessible, and culturally respectful. We cultivate and foster partnerships that empower, strengthen, and nurture individuals and families in our center, in our care, and in our community.

Our Promise

As your Authentic providers, we promise to invest in all our clients, offering evidence-based and compassionate care. Our team will work diligently to educate families, presenting them with updated information and the full spectrum of options available to them for their care and birth. And we will work to encourage a safe, healthy, and empowering birth experience for every family we serve.  Ultimately, we believe that the strength gained through childbirth will allow these gentle, informed, and empowered mothers to impact positive change in their families, their communities, and our world.

Meet Our Owner

LaNette McQuitty

Certified Professional Midwife
Owner & Director at Authentic Birth Center

Thank you for considering Authentic Birth Center! I feel so blessed to be able to fulfill a lifelong dream of owning my own birth center and offering “authentic” care to families in Southeast Wisconsin. 

When Wisconsin began offering state licensure for midwifery in 2007, I immediately began the process to meet my longtime aspiration of assisting birthing families in their homes. My journey really started, though, years earlier in 1980 when I began supporting growing families as a Doula and Childbirth Educator. 

In 2008, I dual enrolled in The National College of Midwifery, Taos, New Mexico and the Midwest Maternal Child Institute, Chicago, IL. In spring of 2009 I completed a residency program living and working as a midwife in Malawi, Africa. Upon returning home from that life changing experience, I began a six-month apprenticeship, working with a Certified Nurse Midwife in her homebirth practice in Illinois. In February 2010, I earned my Associate of Science in Midwifery Degree and my Certified Professional Midwife (CPM) credential and was licensed by the State of Wisconsin in April 2010. The journey to becoming a CPM was remarkable, and serving families in the homebirth setting and now in the birth center setting has been an amazing journey. Each day that I practice reinforces my belief that birth is a natural, normal, and healthy life event.


I designed Authentic Birth Center to beautifully combine the coziness and peace of a home-like setting with the discreet technology and equipment needed to meet all the standards of a modern medical facility. It is this balance of safety and comfort that allows families to birth and bond in quiet and delight. Being a part of birth work, I am constantly aware of the transformative power of birth and that it is, unquestionably, one of life's most intimate yet empowering moments.


Thus, my goals remain unchanged: 

  • I will care for and support expectant families that choose to birth outside of the hospital setting. 

  • I strive to provide exceptional skilled prenatal care with patience, warmth, and respect. 

  • I will work to strengthen confidence in women with their ability to birth, breastfeed, and nurture their babies.

  • I will work to ensure that women continue to have choices regarding their care and their birth experiences.

LaNette McQuitty
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THE most intimate & peaceful birth experience I could have ever imagined. We are so fortunate to have a place like Authentic here in Wisconsin. LaNette & the team she has built took great care of me & my husband for our first child (#646) We hope to be back for our 2nd child!!


Our experience at Authentic was wonderful. From the prenatal appointments to the birth of our baby and the postpartum care, everything surpassed our expectations. We had Kim, Hannah, and Marisa present for the birth of our son and they were amazing! My husband and I can’t say enough about our experience at Authentic. Thank you!


After switching to Authentic from a hospital setting about halfway through our last pregnancy, we were happy with how the transition went and the care that we received at Authentic. The midwives were great to work with and easy to chat with during appointments. It was also nice that siblings were welcomed at appointments too!

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